Malcore Central Vac's Inc.

Business / Industry
Residential / Commercial Central Vacuum Systems and Accessories
Located in Green Bay, WI and Neenah, WI

Background /Approach
Malcore Central Vac’s, Inc. services home builders, contractors, commercial / industrial customers, and residential do-it-your-selfer’s.  Their primary product line is central vacuum systems and accessories, but they also offer Iron Away ironing boards, commercial central vacuum systems, and Vroom vacuum units. 

When Dori contacted us they didn’t have a website site.  She wanted to provide their customers with a way to learn more about them, buy products and accessories, and keep up to date with the latest product changes.

Solution(s)
We proposed the standard 4D approach: Define, Design, Develop, and Deploy.  We met with Dori to gather information and define requirements.  We learned that she’d like to have an e-commerce website that would allow people to buy right through the website and notify her when orders came in.  This opened up her customer base to more than local customers.  With an e-commerce site availble twenty-four hours a day, sales could happen any time of the day, from anywhere. Once we developed the site, we added different products, images, and separated them into categories.  The products catalog allowed multiple images, product categories and attributes, along with keywords and related products.  Each order placed through the site was assigned an order number and tracked with an order status.  If the order status was updated, an automatic email would be sent to the customer notifying them of the change in status.   

Results
Once this went live, they ended up getting Vacuflo accessory and central vacuum orders from several states around the United States.  The site was an immediate success.  Business has grown for Malcore Central Vac’s, Inc. due to this website. 

Following deployment we worked with Dori over the next few months to tweak the site and make sure the images and product content were correct.  We also trained her on how to update the product information using the admin area. 

Malcore Central Vac’s, Inc. worked with us again about four years later to redesign their site into what you see today; a combination of PHP and Flash technology.  They decided to remove the shopping cart functionality and offer only product information.  This site continues to be a valuable source of information for her customers. 

This is a site that we help Dori maintain through a services contract.  When she needs a change, we make sure it’s done correctly and on time. 
If you'd like an informational website for your business please contact us for more information.  We would be happy to earn your business.